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  • Kellie Dodds

Strategic Passive Candidate Mapping for Executive Search CEO


Passive Candidate Mapping for Executive Search CEO

An Executive Search CEO faced a time crunch while working on an existing project and simultaneously needing to attend crucial client meetings to pitch new searches. The CEO lacked the time required for passive candidate mapping, a crucial element in the recruitment process, which could potentially jeopardise the successful completion of the ongoing project.


Solution: Recognising the urgency and importance of the situation, the CEO sought my expertise to handle the passive candidate mapping, given the critical need to balance project commitments and client acquisition efforts.


Implementation: To address the challenge, a detailed plan was developed to efficiently map passive candidates in the construction industry. The implementation involved:


  1. Understanding Project Brief: A thorough understanding of the existing project and its requirements was obtained to align the passive candidate mapping with the ongoing search.

  2. Customised Candidate Criteria: Specific criteria were established to identify the right candidates, including senior executives in the construction industry, ensuring alignment with the project's goals.

  3. Efficient Mapping Process: Leveraging my expertise, a streamlined process was employed to identify, categorise, and prioritise passive candidates based on levels of interest. This process included gathering comprehensive information such as name, location, title, current company, biography, and contact details.

  4. Regular Communication: Throughout the mapping process, regular communication with the CEO ensured alignment with project timelines and any evolving requirements.


Result: The implementation of the passive candidate mapping strategy yielded significant results:


  1. Timely Project Delivery: The CEO was able to meet the deadlines of the existing project without compromising on the quality of candidate selection, thanks to the efficient passive candidate mapping process.

  2. Successful Client Pitches: Armed with a comprehensive list of 200 passive candidates, the CEO was well-prepared for client meetings, facilitating successful pitches for new searches within the construction industry.

  3. Cost-Effective Solution: The external support for passive candidate mapping, costing less than 1% of the overall project value, proved to be a cost-effective investment. The value derived from completing the existing project and securing new business far outweighed the minimal cost incurred.


In conclusion, the strategic approach to outsource passive candidate mapping to me allowed the Executive Search CEO to navigate time constraints effectively, ensuring both the successful completion of the ongoing project and the acquisition of new business opportunities. This case highlights the importance of leveraging specialised expertise to address specific challenges within the executive search process.

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